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Building on the successful launch of its pioneering
multifunctional roof tile Bute3®, Russell Roof Tiles has
announced sales team developments, with strategic promotions
designed to drive its ambitious growth agenda.
Ross
Hayward becomes Regional Sales Manager, Midlands, and Michael
Palmer becomes Regional Sales Manager, South, both are new
roles within the 12-strong sales team.
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| These changes mark
an important step in strengthening the company’s regional
structure, designed to accelerate development in areas aligned
with ongoing new product development and supporting the growth
of Bute3®. |
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Since its launch in June, the company has already seen
impressive demand for Bute3®, which
integrates three traditional plain tiles into a
single interlocking format, providing the visual effect of
smaller tiles while simplifying installation. Market
response has been excellent with developers recognising that
it provides a high-quality but cost-effective solution, with
options to meet local planning requirements, providing a real
alternative to small-format concrete, natural clay, and slate
roof coverings. |
| Ross Hayward has
been with Russell Roof Tiles for almost two decades, during
which time he has delivered robust growth, extending his
customer base across the Midlands. Ross will report to Sales
Director James Pendleton while taking on enhanced
responsibilities in the Midlands. Ross comments, “It’s an
exciting time for Russell Roof Tiles and I’m delighted to get
the opportunity to contribute more as the company moves into
its next phase of development.” |
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Michael Palmer, who started his career at Cemex and has worked
with other leading construction brands, has also been at
Russell Roof Tiles for 20 years. He has been instrumental in
expanding the business's penetration into key areas of the
South; his new responsibilities will include strategic
direction in the region. |
| Andrew Hayward,
Managing Director at Russell Roof Tiles, comments: “These
promotions reflect our commitment to investing in leadership
talent that can deliver sustainable growth while ensuring
operational excellence. Both will have full autonomy within
their respective regions, ensuring greater agility and
responsiveness to local market needs. Ross and Michael’s
expanded managerial responsibilities will strengthen our
regional sales and marketing and help us better serve our
growing customer base.” |
| Bute3® is now in
full production at the manufacturer's new £18.5 million fully
automated line in Burton on Trent. The revolutionary new
product has exceptional coverage, a thin leading edge, cross
camber, and ‘one-tile-fits-all’ capability and is fully
compliant with quality standards and current regulations. |
| Russell Roof Tiles
is a leading independent concrete roof tile manufacturer
supplying products for national housebuilders and high-profile
social housing and commercial projects. The company produces
hundreds of thousands of tiles and related fittings and
accessories every week that are used on pitched roofing across
the UK. |
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